My role in this project was to support the Groove Productions marketing team in executing a predominantly digital campaign for a beloved music and arts festival. This included logo development, website design, creation of social graphics and illustrating supportive artwork, as well as strategizing with the marketing team to create additional promotional materials for an organic and paid campaign. Overarching goals for this project were to elevate the Groove Productions brand and to utilize playful, colorful elements to celebrate the magic and wonder of arts, culture, nature and music.
